UPDATE for June 2017: Watch this free 30-minute webinar.


It’s not just about what you see when you look in the mirror. It’s about how you feel; when you look in the mirror, and the rest of the time as well.

Motherhood is stressful enough on its own, then you add in the societal pressure to look / perform / be all sorts of different things. Who you are – what makes you you – can feel like it’s being torn asunder as you engage in a futile quest to be some mythical super mom creature who only exists in the Photoshopped pages of a magazine.

To hell with that. Time to cash in that reality check. There is a better way. But first, a brief announcement.

Look at this site and tell me what you don’t see. You don’t see any third-party advertisements.

Despite the millions of visitors this site gets, I’ve decided to forego the sizeable income I could earn by turning my site into a collection of ads for Jillian Michaels’s latest orange tea belly fat burning supplement, click-bait “news” sites like ViralHavoc or UberThread or some crap like that, and links to find Russian beauties looking for love. I will not allow my name to be affiliated with such nonsense. I sell my own books and T-shirts, and that’s it.

But I am making an exception. I will affiliate my name with people I trust to provide a high-quality product or service. If you end up purchasing the program I’m recommending in this post, I make money. There’s my disclosure.

And I’m recommending it because I know and trust the people who created it. It’s called Balance 365, and yes, that’s an affiliate link, because money.

Before deciding to be a spokesperson for Balance 365, I spoke to three women who created the program to learn more about it; you may already know who they are.

They are three moms who are well known and highly respected in the fitness, health and weight loss arena. They’re also fans of my work, so that’s cool.

They run a popular site / social media called Health Habits, Happy Moms, and that’s what they’re all about. Ditching the bullshit diet mentality, focusing on you and who you are, and how you can integrate lasting habits to improve your health, how you feel, and yes, even how you look.

But it’s done in a sane way.

It’s done by ditching the diet and restriction mentality. It does it in a way that is unique to busy moms, understanding what they’re going through, the pressures being a modern mother entails, and how to achieve your personal best without losing your freaking mind.

From the creators: “Balance 365 is built for moms who don’t have a lot of extra time! Obviously there needs to be SOME effort involved otherwise nothing changes, but trust us when we say this is 100% do-able for the busy mom!”

Let’s chat with the creators of the program:

Jennifer Campbell, AKA Mama Lion Strong
I’ve been friends with Jennifer for a while now, first getting to know her through her excellent Mama Lion Strong Facebook page. Here’s what she had to say about Balance 365.

“It’s about having more freedom with food,” Jennifer told me. “The diet industry has a 95% failure rate; diets can send people down the path of disordered eating, so we have to give them other options.” She explained about studies revealing a shocking number: 50% of women engage in disordered eating behavior, and in the fitness industry that figure is even higher.

“Some people just don’t know what life looks like when they’re not on a diet.” It’s about getting them out of that cycle and breaking the constant “restriction” mentality.

She explained that women in the program can be nervous about getting rid of their diet rules, despite them being mentally and physically unhealthy, and so, “There is a lot of hand holding in the program. We want people to eat when they’re hungry and stop when they’re satisfied.”

Lauren Koski
“There are tons of people saying diets don’t work, but people still have the desire to lose weight,” said Lauren, a certified health coach who is an expert in habits-based change. It’s all about finding a “non-dieting” way to achieve their goals.

“There are no fad diets, no prescribed food rules of ‘eat this, not that’ etc. It’s more focused around eating behavior, movement, emotional eating and even sleeping better. Self-love and self-care are important parts of the program.”

Lauren explained that most weight loss programs don’t talk about self-care as an important part about reaching goals, and that this is especially important for moms to consider.

Annie Brees
Annie has been a personal trainer for three years, has three children, and her weight is something she’s struggled with.

“I was an athlete and attributed excess weight to being powerful, but when I stopped playing college sports I stopped working out and put on a bunch of weight and I was miserable,” Annie said. “It is pretty typical of women. I lost weight for the wedding. Got pregnant. Up and down and up and down.”

“I was looking for a magic solution for a long time,” she said. Then she realized such a thing didn’t exist. After years of searching, she came to understand that the only solution was what would work for you, because everyone is an individual. “I took what stuck from many programs and added my own touch.”

Annie explained that they don’t talk about weight loss a lot in the program. “We let clients talk about it. Some women want to lose; others just want to be healthier and happier.”

This is the third cycle of Balance 365. Hundreds of people have been through the program and experienced great success. The deadline for the special offer ends tonight, June 6, at 11pm eastern. After that, the price goes up. REGISTER NOW. Or, just, you know, go to that link and learn about bunch more and read more testimonials and then think about it for a while and then maybe register because I think you totally would not regret it.


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James S. Fell, MBA, CSCS, is an internationally syndicated fitness columnist for the Chicago Tribune and author of Lose it Right: A Brutally Honest 3-Stage Program to Help You Get Fit and Lose Weight Without Losing Your Mind, published by Random House Canada. He also interviews celebrities about their fitness stories for the Los Angeles Times, and is head fitness columnist for AskMen.com and a regular contributor to Men’s Health.